Not only are open-ended usability questions useful for probing, but they can also make your participants feel more comfortable with sharing their thoughts as the study goes on. A simple “yes” or “no” question gives little to no clarification as to why your user had a certain impression or difficulty. Open-ended questions require explanations, which give you insight into your participants’ thought processes as they used your product. Instead, take a step back and let the participants dictate what they were really thinking. For example, if you were to ask, “Why were you having difficulty navigating to this site?”, participants would be primed and biased to believe that it was a difficult task, even if it might have been incredibly easy.Īdditionally, the participant could have looked to be having a hard time, but they also might have been exploring different areas of the website or thinking about what to do next–their actions may not accurately reflect their actual thought processes. While it may be tempting to influence your users’ answers, you ultimately want the truth. Leading your participants in a certain direction does the opposite of what you want to accomplish.
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With more descriptive information, you can reach more detailed conclusions about how to address the problems you are trying to fix. It answers the “why” and the “how”–two types of questions that will give you descriptive information, which you can then use to generate solutions. 7 rules of asking usability testing questionsĪt the end of the day, UX testing is all about qualitative testing, or studies centered around generating data through direct observations. But within UX testing studies, how can you know which types of questions to ask your consumers that would offer the most feedback to improve product usability? Let’s take a look at the seven rules for effective UX testing. PlaybookUX offers both of these services based on what you want. The two most effective UX testing methods are to ask your users’ questions during a moderated usability testing study, which directly interviews users, or an unmoderated usability testing study, which collects video-based feedback. According to Uxeria, 88% of online customers do not return to websites that are not user-friendly, and 70% of online businesses fail because of bad usability.
It can save you thousands of hours and dollars on problems that would otherwise be costly to solve. This is where user experience testing comes in–even before your product is shipped to production, knowing specifically where and what can be improved can provide clarity and boost future sales.
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Whatever the case, the ability for new users to intuitively navigate around your software is crucial to a successful product. Or maybe you are looking to modify your website for the better.
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